Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts
Mar
02

Listen to David Bowie's First Album in 10 Years for Free Online (Legally)

You don’t have to wait until March 12 to find out whether David Bowie’s first album in a decade is more Tin Machine than Low; the long-awaited The Next Day is already available, streaming in full on iTunes for a limited period pre-release.The stream continues Bowie’s current interest in previewing content from the album for free online before release; videos for both...
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Mar
01

Watch Live: SpaceX's Dragon Blasts Off to Space Station

Watch a live feed as SpaceX’s Dragon capsule attempts to launch to the International Space Station carrying supplies and experiments. NASA’s coverage starts at 5:30 a.m. PT/8:30 a.m. ET and, if all goes well, blast off is scheduled for 7:10 a.m. PT/10:10 a.m ET.This will be SpaceX’s third launch to the space station. The previous Dragon launch was mostly a success,...
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Feb
28

Rodent Mind Meld: Scientists Wire Two Rats' Brains Together

It’s not exactly a Vulcan mind meld, but it’s not far off. Scientists have wired the brains of two rats together and shown that signals from one rat’s brain can help the second rat solve a problem it would otherwise have no clue how to solve.The rats were in different cages with no way to communicate other than through the electrodes implanted in their brains. The transfer of information...
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Feb
27

Hand-Wavingly Fun Leap Motion Shipping May 13

If you pre-ordered a Leap Motion, it’ll land in your mailbox this May — nearly one full year after it was introduced. In May 2012, the Leap Motion made its debut, and it immediately set the standard by which all other gesture-based systems would be judged. The 3-D motion-capturing device tracks hands and fingers simultaneously, and its tiny cameras are incredibly precise...
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Feb
26

The Ugly, Corrupted, Brilliant Games of Michael Brough

I’d never heard of Michael Brough when I downloaded his iPhone game Corrypt, and my first impression of it wasn’t entirely positive. It had stark, surrealist pixel graphics and very little animation. After solving the first couple of simplistic puzzles, I found myself hopelessly stuck on an early challenge involving lots of boxes in a cramped room. Frustrated, I quit the game and quickly forgot...
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Feb
25

You Wish Your Neurons Were This Pretty

When Greg Dunn finished his Ph.D. in neuroscience at Penn in 2011, he bought himself a sensory deprivation tank as a graduation present. The gift marked a major life transition, from the world of science to a life of meditation and art.Now a full-time artist living in Philadelphia, Dunn says he was inspired in his grad-student days by the spare beauty of neurons treated with certain stains. The...
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Feb
24

Wired Space Photo of the Day: Glowing Gas in Omega Nebula

This image is a colour composite of the Omega Nebula (M 17) made from exposures from the Digitized Sky Survey 2 (DSS2). The field of view is approximatelly 4.7 x 3.7 degrees. Image: ESO/Digitized Sky Survey 2. Acknowledgment: Davide De Martin. [high-resolution]Caption: ...
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Feb
23

That Syncing Feeling

“Smart, or stylish?” That’s the question facing casual watch aficionados looking for a new, high-tech addition to their collection.On one hand (er, wrist), you’ve got the Pebble and other smartwatch upstarts, which come with built-in smartphone connectivity, customizable screens, and burgeoning developer communities eager to feed their app ecosystems. They also, by and large, look like uninspired...
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Feb
22

Biggest Ever NBA Data Trove Will Settle Your Next Bar Bet

Say you’re Miami Heat coach Erik Spoelstra. You’re on the road, in the last five minutes of a close game, facing a key decision: Who do you want shooting the ball? Conventional wisdom says get the ball to LeBron James. But data gleaned from a trove released online by the NBA shows that Chris Bosh is a better bet.In a clutch situation — when leading or trailing by five, in the last five minutes...
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Feb
21

Paradise Backdrops Turn Prison Walls Into Fantasy Escapes

Prison Visiting Room Backdrop, Woodbourne Correctional Facility, New YorkAntoine Ealy, Federal Correctional Complex, Coleman, FloridaDarrell Van Mastrigt, State Correctional Institution - Graterford, PennsylvaniaPrison Visiting Room Backdrop, Shawangunk Correctional Facility, New YorkBrandon Jones, United States Penitentiary, Marion, IllinoisKimberly Buntyn, Valley State Prison for Women,...

We expect brightly colored scenes of sun-kissed beaches and snowcapped mountains from cheap calendars and Trapper Keeper binders, but in visiting rooms throughout American prisons, idealized scenes like these serve as backdrops to countless portraits.


Prison Landscapes, a six-year project and new book by artist Alyse Emdur, throws light upon this unexpected phenomenon. The garish murals — and more recently digitally printed backdrops — function in exactly the same way as backgrounds in commercial portrait studios. Aesthetically, they are almost indistinguishable.


“If you weren’t familiar with prisons, you might think these were prom photos or made in community centers,” says Emdur of her collected portraits. “They’re very ambiguous.”


The precise history of the backdrop as a common feature of prison visiting rooms is largely unrecorded. Clearly, they grow out of the prison mural tradition — a famous example of which would be the six frieze murals in the dining hall at San Quentin State Prison that depict parts of California’s history. Murals in Oregon and Washington State include the Cascade Mountains; Gulf Coast prisons feature beaches; and in New York State prisons — where the majority of prisons are upstate but the prisoners are from New York City — are murals of the Big Apple skyline.


In a digital age, however, murals done in acrylic and enamel paint are slowly being replaced by large, store-bought printed screens.


“In Otisville, New York (10th image), we can see a painted scene of the Statue of Liberty, but in front of it is a digital backdrop of the same scene,” says Emdur. “The inmates prefer the photo backdrop to the painted backdrop.”


Prison administrators claim the backdrops are for security purposes — using them for portraits obscures any details about the prisons that might be used for escape. The murals spare prisoners and families the indignity of a never-changing prison setting; the murals at least offer an alternative. They’re so common that many prisoners have never even thought about the backdrops and that they had even forgotten they were there.



Emdur’s interest in prison visiting room portraits began in 2005 when she unearthed a Polaroid photograph of she and her sister posing with her incarcerated older brother. She recalls, even as a 5-year-old, her discomfort posing for the camera with a tropical beach scene to her back.


In order to research prison portraiture, Emdur contacted more than 300 prisoners and explained her intent to collect and decipher this widespread but invisible vernacular form of photography. Just over 150 prisoners agreed to be part of her project and 100 portraits made it into the book. During this time, Emdur wrote and received hundreds of letters.


“My act as a photographer is not from behind the lens but as a collector of images,” says Emdur. “I see myself as a mediator. These are people who have had no relationship with the outside world so while Prison Landscapes might be a very small gesture, the people who chose to be involved in this project want to be seen; they have their own agency. They want the outside world to know they aren’t the criminals they are stereotyped as.”


Relatively late in the project, Emdur resolved to visit prisons herself to photograph backdrops at a wider angle. In the space of two weeks, she gained access to 10 prisons on the East Coast. Her photographs offer context to the portraits she had already collected. In informal interviews, Emdur was able to get the perspective of the prison administrations, psychiatrists, superintendents, guards – “people who enriched my understanding,” she says.


“Prison portraits are very intentionally framed to exclude the surroundings,” explains Emdur. “They are hiding what the visiting room actually looks like. For me it is very important to show the viewer, who maybe hasn’t been in a prison visiting room, the details, and to place the backdrops in a context.”


In their simplest interpretation, prison visiting-room portraits are about familial connection. Emdur’s thoughts returned time and time again to the estimated 1.5 million children in America with incarcerated parents.


“These photographs reflect the image that many children will have of their parents,” says Emdur. “The collateral damage of — and how families are damaged by — mass incarceration is not an aspect that is at the forefront of people’s minds when they think about prisons.”


The photos are emblematic of a cultural disassociation from the prison system itself. Just as these backdrops allow prisoners and their families to avoid documenting their own reality of incarceration, so does the U.S. avoid most public discourse about policies and attitudes that allow the country to lock people up at six times the rate of the next most punitive industrialized nation (the United Kingdom) and quadruple the prison population over the last 35 years. At the heart of the enabling is the tendency to reduce each person in prison to a one-dimensional, almost inhuman, caricature of a “prisoner” — something Emdur hopes her project combats.


“Clearly prisoners are more than their crime,” says Emdur “I’m not saying they’re not criminals; they are in prison because they were convicted and proven guilty. I am not going around that but it is important to look at these images and consider the rise of the prison industrial complex. The portraits reveal a system and how individuals fit within that system.”


Prison Landscapes, published by Four Corners, London is now available. Alyse Emdur is very grateful that Four Corners will donate books to each of the individuals whose portraits feature in the book, and to 100 prison libraries in the U.S.


All images: Alyse Emdur


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Feb
20

Secret Lives of Wild Animals Captured by 1 Million Camera-Trap Images

Thanks to motion-triggered digital camera traps, scientists have a powerful tool for studying reclusive animals in remote, inaccessible areas -- and also for generating animated .gifs of gorillas scratching their stomachs. Okay, perpetually looping scratching gorillas aren't the point of camera-trap research. But they're a very fun byproduct, along with up-close-and-personal...
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Feb
19

Watch a Robot Interview <em>Portlandia'</em>s Fred Armisen

Here at Wired we don’t fear losing our jobs to robots – in fact, we advocate for it.So when Fred Armisen stopped by the Wired office after the SF Sketchfest tribute to his Peabody Award-winning show Portlandia, we decided to let our robot Rob-EE do the talking. Armisen and Rob-EE even had a heart-to-android-heart. Rob-EE also managed to get some dirt about Armisen’s...
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Feb
18

Pondering the Point of Snow Bikes While Riding With Wolves


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Wired Science Space Photo of the Day: Ancient Water Flows on Mars


High-Resolution Stereo Camera nadir and colour channel data taken during revolution 11497 on 13 January 2013 by ESA’s Mars Express have been combined to form a natural-colour view of the region southeast of Amenthes Planum and north of Hesperia Planum. The region imaged, which lies to the west of Tinto Vallis and Palos crater, is centred at around 3°S and 109°E, and has a ground resolution of about 22 m per pixel.

The image features craters, lava channels and a valley from which water may have once flowed. Dark wind-blown sediments fill the valleys and the floors of the craters.


Image: ESA/DLR/FU Berlin (G. Neukum) [high-resolution]


Caption: ESA

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The Quirky World of Competitive Snow Carving Comes to California



The weekend at Northstar ski resort in Truckee, California, is beautiful, sunny, and in the 30s. For eight teams of snow carvers from around the world, though, it’s terrible — the melty snow is sloppy, hard to carve, and even dangerous.

Teams of three from Finland, Japan, Germany, Canada, and the U.S. were selected from more than 40 applicants for the inaugural Carve Tahoe, a five-day competition to hew works of art from 14-foot-high, 20-ton blocks of snow. But despite the bad snow, the teams rely on decades of experience, handcrafted tools, and creative techniques to fashion their massive sculptures. The team members are sculptors and artists and designers, but also doctors and lawyers. Though they spend weeks each year carving, nobody makes a living doing it.


“Everyone seems to have their own method of doing things,” says Team Wisconsin’s Mark Hargarten. “It’s amazing how different they are.”


The Wisconsin team uses a grid system for their carving — a Native American wearing an eagle costume, its feathers turning to flames, called “Dance of the Firebird.” The polyurethane model they built is scaled so 1/2 inch equals one foot on the finished snow sculpture. They cut a copy of the model in four, and covered each section with clay, sectioned in 1/2 inch increments. They etch corresponding lines in the snow, one foot to a side, and they peel off one piece of clay, carve the part of the sculpture they can see, and move on to the next.


“You never get lost using the method,” says Dan Ingebrigtson, a professional sculptor from Milwaukee. “Three or four guys can work from different angles, and meet in the middle.”


Wisconsin’s got several other strategies behind their carving as well. From the south, it looks like they haven’t even started; they left the southern side of the block intact to protect the rest of it from the sun, and the wall has been decimated by the heat. More than 20 percent of its thickness has melted by Sunday night, three days in. After the sun goes down, the team is hollowing out the interior of the structure, so it will freeze faster overnight.


Other teams are relying on nighttime freezing as well. A team partly from the U.S. and partly from Canada carves spires from blocks they removed from the sculpture, and plans to attach them to the top of their sculpture, “The Stand,” which incorporates four interwoven trees. They’ll use melty snow pulled from the middle of the block right when the sun goes down to cement the tops onto the trees, says team member Bob Fulks from the top of a stepladder as he cuts away at the sculpture with an ice chisel.


Fulks’ team is leaving Tahoe after the competition to go straight to Whitehorse, in the Yukon, for another competition, where he anticipates no problems with warm weather.


“It’s a good gig, you can travel all over the world doing it,” he says. “You go around and see the same people.”


Many of the carvers know each other from previous competitions.


“We’ve sculpted with almost everybody here before,” says Team Idaho-Dunham’s Mariah Dunham, who is working on “Sweet House (of Madness)” with her mother, Barb. The creation is a beehive, with the south side as the exterior, and the north side (intentionally placed out of the sun) as a representation of the comb, including hexagonal holds that perforate all the way to the hollow interior.


Though Carve Tahoe is new, snow carving is not. Many of the sculptors have been at it for more than 20 years, traveling around the world and meeting and competing against many of the same people — though each competition demands unique new designs from all the sculptors. Kathryn Keown discovered snow carving while Googling something completely different, and decided she wanted to host an international event.


“First we fell in love with the sculptures, then we fell in love with the sculptors,” says Keown, who founded the competition with Hub Strategy, the ad agency where she works.


Keown contacted several ski areas before Northstar, but the resort was on board right away; its owner, Vail Resorts also owns Breckenridge, where one of the biggest and most prestigious snow carving competitions is held.


But Keown wanted to commit to the design of the competition, not just the sculptures. Applicants submitted their designs last summer, and Keown enlisted Lawrence Noble, chair of the School of Fine Art at the Academy of Art University to help choose modern, complex, realist designs. She wanted no artsy, kitschy snowmen.


Then she chose a design-friendly logo and judges. In addition to Noble, the panel of judges features a sushi chef from Northstar, two interior designers, a photographer from nearby Squaw Valley, and Bryan Hyneck, vice president of design at Speck, which makes cases for mobile devices and was one of the event’s sponsors.


“The level of complexity and sophistication in this type of sculpture is just amazing,” says Hyneck, who has judged industrial and graphic design competitions, but never snow carving. “It’s amazing how organic some of the shapes can be.”


As a judge, Hyneck says he’ll focus on the craft and the execution of the sculptures, and how the sculptors use particular techniques to take advantage of the snow’s properties. But he adds that subject matter, point of view, message, and relationship to a theme are all important points as well.


“Anybody that is really going to push the limits of the capabilities of the media is going to get a lot of my attention,” he says.


For some, like the Germans, that means suspending massive structures made completely of snow. Their sculpture, titled “Four Elements”, features four large spires encircled by a tilted disc. Despite a trickle of melted snow dripping off the bottom edge, one — or even two — of the German carvers frequently stand atop the sculpture, using saws or chisels to shape the towers.


Sunday evening, after the sun has gone down and the temperature dropped, Josh Knaggs, bearded, with a cigarette in his mouth, is sitting in the curve made by the largest bear from the Team Idaho-Bonner’s Ferry sculpture, “Endangered Bears.” Wearing a blue event-issued jacket, he’s brushing out the hollow loop made by mama and papa bear.


Three days later, the judges award Knaggs and his team third prize, with Japan’s modern work, “Heart to Heart” coming in second and Germany’s gravity-defying “Four Elements” taking first. The teams disperse, and after a few more sunny days, Northstar tears down the structures before they get too soft and fall — all except the German piece, which can’t bear its own weight and collapses after judging is complete. But the ephemeral nature of the snow is part of what attracts the competitors.


“It’s for the moment, and it’s a beauty all in itself, creating something that’s gonna be disappearing, you know, it’s okay that it disappears,” says Team Truckee’s Ira Kessler. “We are making it for the moment.”


All Photos: Bryan Thayer/Speck


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Where Will All the Female <em>Star Wars</em> Characters Go?



Yes, Princess Leia was a smart, resourceful woman who had action hero chops of her own. She wasn’t just a princess waiting around in a castle for men to save her — despite the infamous scene where she ended up in a metal bikini as a sexy slave to a giant space slug.


But the fact remains: If you count up all the significant female characters who appear in the original Star Wars trilogy, the list reads as follows … Princess Leia. The only other two women with names and speaking parts in all three movies are Aunt Beru, and that Rebel Alliance representative at the end (who no one remembers until they’re forced to come up with more women).


As great a character as Leia was, however, she was functionally the lone representative of the female gender in a larger Star Wars universe where every other character moving the plot forward was a man. It’s even sadder when you consider that the dearth of women who play important roles (or any role at all) in the classic George Lucas films from the late ’70s and early ’80s echoes a problem we still have today: Women are dramatically under-represented in films and media.


And they’re even more poorly represented in roles where they are driving forces, not just ancillary characters or love interests for male heroes.


If you’ve never really noticed the absence of women in Star Wars (or movies at large), consider yourself living proof of how the limiting narratives of culture and media can warp our expectations. To the point where the presence of one woman in a cast of dozens of memorable male characters can seem like perfect equality.




Women accounted for a mere 33 percent of the roles in the top 100 Hollywood films in 2011, according to a study commissioned by the Center for the Study of Women in Television and Film. When it came to the leading characters, women were even more dramatically under-represented, comprising only 11 percent of identifiable protagonists.


It gets even worse when you look at all-ages entertainment. Women — who, by the way, make up half the human population — comprised only 28 percent of speaking roles in top-grossing family films last year. And when women did appear, they were far less likely to hold roles of power or influence: making up only 3 percent of executive portrayals, for example, compared to 25 percent in real life.


Consider also how many Hollywood films — including the original Star Wars trilogy — fail the Bechdel Test, which asks only that a film contain two women who talk to each other at some point about something besides a man.


While not necessarily an indicator of quality, the Bechdel Test recognizes another uncomfortable truth: that women are most often portrayed in media primarily in terms of how they relate to men. I doubt the people who made these movies don’t believe they don’t value women as discrete human beings independent of men. But it’s the story the media shows if not tells.


It’s the narrative we’re all exposed to, over and over, whether we realize it or not.


Just look at the formidable female character Amidala, portrayed by Natalie Portman in the Star Wars prequel trilogy. She takes the throne of Naboo as queen at the age of 14, knows her way around a blaster to lead and win a war, and later steps into the role of a wise and far-seeing senator.


But ultimately, her narrative arc proves far less empowering than that of her daughter’s. Where Leia at least remained the same powerful, determined woman from beginning to end — and won Han’s heart regardless — Amidala crumbled emotionally and physically in Episode 3 after the loss of Anakin. She died not because of medical complications during childbirth or Anakin’s Force-choking domestic abuse, but because (according to the droid doctor) “she lost the will to live” after Anakin turned to the Dark Side. A reason so lame that it sounds like a futuristic version of “the vapours.”



Criticisms about representations of gender (or race and other diversity) are often countered in fandom by sociological or scientific analyses attempting to explain why the inequality happens according to the internal logic of the fictional world. As though there is any real reason that anything happens in a story except that someone chose to write it that way.


Fiction is not Darwinian.


Fiction is not Darwinian: It contains no impartial process of evolution that dispassionately produces the events of a fictional universe. Fiction is miraculously, fundamentally Creationist. When we make worlds, we become gods. And gods are responsible for the things they create, particularly when they create them in their own image.


Science fiction in particular has always offered a vision of the world not myopically limited by the world as it exists, but liberated by the power of imagination. Perhaps more than any genre of storytelling, it has no excuse to exclude women for so-called practical reasons — especially when it has every reason to imagine a world where they are just as heroic, exceptional, and well-represented as men.


More than any genre of storytelling, science fiction has no excuse.


Yes, many franchises are locked into demographic and historical legacies that make it difficult to introduce new characters that develop the iconic power or fan following of characters like Superman or Spider-Man. This makes women unlikely to play big roles in the important stories, and more likely to be killed, de-powered, or demoted. But the good news for Star Wars is that while these grandfathered gender dynamics may weigh heavy on stories that are still trapped in the past, they need not hinder the future.


Close your eyes, for a moment, and imagine a version of the Star Wars universe full of rich female characters who play diverse roles ranging from Jedi warriors to military leaders to bounty hunters.


Here’s the exciting news: It already exists. It’s called the Star Wars Extended Universe, a world developed through the officially licensed novels and other media outside the feature films. And it’s rife with excellent female characters who have already been embraced by Star Wars fandom, notably: Mara Jade, who appears at different times as an assassin, smuggler, Jedi Master (and Luke Skywalker’s wife); and Jaina Solo, a Rogue Squadron fighter pilot and Jedi Knight (and, you guessed it, Leia’s daughter with Han).


With a brand new film trilogy on the way from new Lucasfilm head Kathleen Kennedy and director J.J. Abrams — famous not only for his sci-fi success with the Star Trek reboot but also female-lead TV fare like Alias — there’s no reason new Star Wars movies can’t aspire to achieve what the Extended Universe already has. A world where the other half of the human race is not only visible to movie-goers of all genders and ages, but equally capable of astonishing and inspiring feats of heroism.


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<cite>The Monitor</cite> Heads to a Galaxy Far, Far Away











Not sure if you noticed, but it’s Star Wars Week on Wired. We’ve already dealt with the old movies and what the new movies will need, but it’s time to leave the big screen and get a handle on the best of the ancillary Star Wars products out there. To that end, we’ve got a new comic book that takes place between installments of the Original Trilogy, and two analog (or at least analog-inspired) games to take you back to your childhood. Beware, because we are descending to levels of Deep Nerd heretofore unplumbed.


Tasting notes for this week’s show:


  • Brian Wood, the writer of Dark Horse’s new Star Wars ongoing comic, is also the man behind The Massive — the trade paperback of which is coming out next month. Highly recommended.

  • Game publisher Fantasy Flight, maker of X-Wing Miniatures, also has a card game that’s pretty great. It’s a “living” card game rather than a conventional collectible game, meaning that you don’t have to pay through the nose chasing the best cards (though expansion packs are released periodically).

  • A minute isn’t really enough to get across a full description of all the tables in Zen Studios’ new Star Wars Pinball, so here’s a deeper rundown.



Working on the Play section and editing features, Peter handles Wired magazine‘s pop culture and entertainment coverage: movies, TV, music, videogames, comic books and anything else that is absolutely integral to the survival of our species.

Read more by Peter Rubin

Follow @provenself on Twitter.







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Giveaway: Win a <em>Robot & Frank</em> DVD and Programmable Rover 'Bot











The unlikely futuristic heist flick Robot & Frank has a quirky premise: The son of a former cat burglar gets his aging father a robot companion, which the dad decides to train in the art of thieving.


It’ a dry comedy with a crime-thriller twist and a bit of romance, with star power from players like Frost/Nixon’s Frank Langella (the Frank of the movie’s title), 30 Rock’s James Marsden (Frank’s son), Susan Sarandon, and Liv Tyler. But the true fun of director Jake Schreier‘s Robot & Frank is conceiving of what our future might entail if everyone begins to live the dream of having their own ‘droid — and then programs them to do mundane, everyday tasks like make food and help old men shave (or, you know, steal jewels). Hey, it beats trying to figure out who is a Cylon and who isn’t.


Win a Copy of Robot & Frank and a ReCon Rover ‘Bot


To commemorate the release of the film on DVD, Wired is giving away a copy Robot & Frank as well a ReCon Rover programmable robot. Five runners-up will receive a copy of the film on DVD. To register for the giveaway watch the exclusive clip from the film above. Then hit the comments to answer the question: If you could program a robot to do whatever you wanted, what would it be?


Deadline to enter is 12:01 a.m. Pacific on Feb. 15, 2013. One randomly selected winner will be notified by e-mail or Twitter. Winners must live in the United States.


Note: If you do not have an e-mail address or Twitter handle associated with your Disqus login, you must include contact information in your comment to be eligible. Any winner who does not respond to Wired’s notification within 72 hours will forfeit the prize.






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Haters Don't Hate Amazon (Facebook On the Other Hand ...)



Check the comments section on any tech blog: People love to hate Apple. They love to hate Microsoft. And Facebook. Each of these companies has spawned a parallel online hater community.


But Amazon? Not so much.


The Amazon haters are no doubt out there. But I contend that the intensity of that hatred just isn’t as high.


Top 5 companies by reputation


Backing me up on that is a new survey from Harris Interactive (HPOL) that found the general public respects Amazon more than any other U.S. corporation.


The marketing firm polled 19,000 U.S. residents in deep detail to find out how they felt about the country’s 60 “most visible” companies. For the first time in the “reputation quotient” poll’s 14-year history, Amazon came out on top.


Rounding out the top five were Apple, Disney, Google and Johnson & Johnson. (Apple’s number-two ranking shows great hate does not exclude great love.)


The poll — independently funded by Harris — broke down reputation into six main categories. Amazon trounced the competition in the category of “emotional appeal,” beating second-place Disney by five points on a 100-point scale – which seems bizarre considering the only contact most of us ever have with Amazon is via a cardboard box.


“Amazon is predominantly a virtual company where you don’t get to see the people. You don’t see brick and mortar,” says Robert Fronk, executive vice-president of reputation management at Harris. “For them to first of all have the highest reputation, but more importantly to be the company with far and away the highest emotional appeal, is amazing.” Harris defines emotional appeal as trust, admiration and respect, not whether you get weepy when your package arrives.


Amazon also topped the products and services category, which Fronk attributed not so much to Amazon-branded products like the Kindle, but the millions of other products it brings together and sells. Even Amazon’s customer service, which is sometimes criticized for being opaque and inaccessible, gets very high marks in the Harris survey from customers and non-customers alike.


Amazon is also helped in the overall survey results by what Fronk describes as the tech industry bump: Americans simply admire the tech industry more than any other. (In what other industry, he says, can a company take a swing at a product and miss and still get credit for taking a chance?) Industries at the bottom of the reputation rankings were tobacco in dead last, followed by government and banking.


Still, tech companies did not escape entirely unscathed. Despite its high rank, Fronk says Apple’s positive reputation is anchored in the survey by positive perceptions of its financial performance — the aspect of its business over which it has the least control. As the company’s plunging stock over the last several months shows, the investing public has no problem tarnishing the reputations of tech companies that don’t live up to expectations


“You don’t want to have the conversations about you moving from innovation and the joy you bring, to always being about the share price,” Fronk says.


Of the most talked-about tech companies, Facebook by far received the least love. While Amazon, Apple and Google all ranked in the top five with total scores above eighty out of 100, and Microsoft ranked 15th with a “good” score above 75, Facebook came in 42nd – sandwiched between Best Buy and T-Mobile – with a score of just over 65, or what Fronk described as the borderline between “average” and “poor.”


“Facebook suffers badly from lack of trust,” Fronk said.


Amazon arguably collects as much personal data about its customers as Facebook does about its users, or at least if not as much, then possibly more intimate: purchase history, product search history, home address, credit card numbers. The Harris survey didn’t ask specifically about individual companies’ use of personal data. Yet it’s hard not to infer that privacy concerns were on the minds of survey participants when answering questions about trust.


Forty-six percent of all respondents said they “definitely would trust” Amazon “to do the right thing.” Only 8 percent said the same about Facebook. Add in “probably would trust” and Amazon’s total shoots to 91 percent, while Facebook’s reaches 49 percent.


Whatever Amazon is doing, or not doing, to earn itself so many points, Facebook apparently needs to take some notes, at least according to this poll’s results. By Harris’ tally, Amazon is the first company in the survey’s history to score negligible negative results across every category. If the results are to be believed, no one really hates Amazon. Says Fronk: “There’s not a detractor base whatsoever.”


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Feb
11

Mouse Maker Scurries Away From PCs Toward iPad Future

The struggles of personal computer giants like Dell, Hewlett-Packard, Microsoft and Intel to adapt to a world driven by smartphones and tablets can be viewed clearly through slumping sales and falling share prices. But if you go out one orbit, to a company like Logitech, which makes the add-ons for PCs – the mice, keyboards and speakers – the rapid decline of the personal computer ecosystem...
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